6 main things we’ve learned in past 3 months
Everybody knows that no matter how many books you’ve read and how many stories you’ve been told – you will always make your own mistakes.
Glomper team has been through some adventures and discoveries lately and yes, we found couple ways to make those mistakes :)
We wanted to share what we’ve learned in past 3 months while we were preparing Glomper Events launch at SXSW 2012, then launched the service and then analyzed what we’ve got.
Maybe this will help you at some point and your own mistakes will be.. different? :)
1. Plan big things like SXSW in advance. Seriously, a year or at least 6 months in advance – it will save you a bunch of neurons. As well as some sleep when you need it so bad. But you won’t listen. Nobody does (we didn’t either).
2. Don’t give up. Dare. If you didn’t plan in advance – be creative. Of course, it’s always good to be creative but now this is the only tool you have. Don’t be scared to use it. The less time you have, the more creative you have to be.
3. Invade the town. Be everywhere. Make people wonder what you are, make them remember your name and your logo (hint: use cute characters – everybody loves them like a fat kid loves chocolate).
4. You can have the best marketing at the event even if you don’t have an agency. Sometimes – especially if you don’t have one. Don’t be afraid to do things yourself. Count on individuals, not on brands (thanks to the team members who made that happen and special huge thanks to Mai Huynh who was such a discovery for us and who was ready to help no matter how short of time we were!)
5. You can have the best marketing at the event but that won’t make you Facebook #2 automatically. Good marketing is what makes people try what you offer but it doesn’t make them love it right away. You need a good product. Okay, that might be a pretty crappy one, but it has to be demanded and you’ll have to take it.
6. Don’t give up. Maybe the audience isn’t ready for your brilliant service; maybe the service is just not good enough, it doesn’t really matter. Think what you’ve done wrong. Think what you’ve missed. Think what’s not needed, what’s too complicated. Pivot. Dare.